little printer is the desktop device, roughly the size of a cube of postit notes. it scours the web on your behalf, assembling the content you care about into designed deliveries a couple of times a dayjust as "the product itself &39lives in your home, bringing you news, puzzles and gossip from friends&39 in the form of a small personalized printed newspaper," so too must the packaging "encapsulate the charm and personality of the character."creating the appropriate first &39hello,&39 marking the beginning of the relationship between person and product was fundamental to the design. despite the challenges in physically protecting fragile parts of the device, it was imperative to make little printer&39s friendly face the first thing you see.burgopak also considered environmental concerns alongside more pragmatic constraintsas the initial run was relatively low in volume the packaging design had to take into consideration fairly challenging cost parameters. as well as minimising the overall footprint through myriad iterations of the arrangement and layout of each element, burgopak also designed each part of the packaging to be delivered as a flatpack item.this helped to significantly reduce subsequent assembly times as well as shipping costs and allowed the packaging to be stored efficiently for just in time assembly at the point of fulfilment.
