The mazzetti daltavilla essentia vitae range of wine features three varieties, each with a different scent and a different number in a packaging style reminiscent of perfume bottles. The no. 4 variety features a jasmine scent, while no. 6 has a rose scent and no. 8 has a violet scent. It is not clear who designed or made the bottles.
However, they have been selected as this week&rsquos &lsquoinnovation of the week&rsquo by research company datamonitor&rsquos product launch analytics pla division. Pla director tom vierhile said &ldquowhile perfumeinspired wine may be an acquired taste, essentia vitae goes further than most to connect with female consumers. Its perfumelike packaging should break through the crowded product assortments that can often confound shoppers.
