An easy-to-carry, stackable packaging design for Morton Salt’s Morton Waves Water Softener Salt Bars makes it easy for consumers to lift, carry, store, and use the product, compared with conventional water softener pellets or crystals. The new product format, a bar, also reduces mess and simplifies the task of adding salt to a water softener tank.
To package Morton Waves bars, the brand owner chose flexible packaging — an easy-open pouch with a sturdy integrated handle. Innovative Packaging Solutions (IPS) supplies pre-made pouches for the new product line, which includes Morton Waves Clean & Protect and Waves Clean & Protect with Rust Defense Water Softener Salt Bars.
In contrast to the brand owner’s water softener crystals, which are filled into 40-pound bags, the bars come in a 20-lb pouch containing four wavy, easy-to-grip bars. An average household would use two packs of bars per month.