• Bushmills Irish Whiskey unveils new bottle and packaging for its iconic single malts


    In an era of unprecedented global growth for the premium single malt category, the new pack provides a distinctive platform to showcase Bushmills single malts’ timeless excellence and underlines Bushmills’ pre-eminence as the original single malt Irish whiskey from the world’s oldest licensed whiskey distillery.

    A stone’s throw from the Old Bushmills Distillery in County Antrim, the Giant’s Causeway has been a source of inspiration to Bushmills for centuries. The new bottle, designed by New York agency Stranger and Stranger, is broad-shouldered and angular, taking inspiration from the legendary columns and integrates subtle features such as its hexagonal punt mirroring the Causeway stones.

    Vibrant colours across the range bring a contemporary elegance while discrete embossing on the side panels honours Bushmills’ 1608 heritage and iconic pot still. Quality crafted parchment labels are complemented by varnished wooden cork closures for the 10 and 16 Year Old while a bold matt black zamac cap sets off the gunmetal label and gold features of the iconic 21 Year Old.

    Bushmills’ Master Distiller Colum Egan said, “I am proud to put my signature to our new single malt bottles. The result of thorough reflection and considerable work by our marketing and Old Bushmills Distillery innovation teams, the new packaging certainly provides a stage for our single malts befitting of Bushmills’ status as the pioneer of Irish single malts and worthy of our generations of master whiskey makers.

    “These designs underpin our Bushmills character and quality while delivering a strong and confident appeal to the new generations of single malt explorers worldwide.”

    As long-standing leaders in Irish whiskey, with the most awarded Irish single malt portfolio, Bushmills’ reputation for both its quality and aged stock is unparalleled. For over 400 years, Bushmills whiskey has been created by generations of expert craftsmen steeped in a unique tradition, and where whiskey-making skills have been passed down from generation to generation.

  • Jaindl announces new patriotic A-Treat packaging to support homeless veterans


    The company is introducing new patriotic-themed packaging specific to two of its most popular A-Treat soda flavors — cream and cola. Jaindl will subsequently donate 20% of the sales of the new patriot flavors to the Lehigh Valley Homeless Veteran Fund from now through Dec. 31.

    "Homelessness among our country's veteran population is a problem that we as citizens have a duty to solve," said David Jaindl, the Jaindl Companies' third-generation president. "It is nothing short of a debt that we owe the very people who have served so valiantly to protect our freedom."

    He continued, "Given that we've just come through a horrible, life-altering pandemic, combined with the divisiveness we are witnessing in our country's politics, we think there is no better time than the present to support our vets, a cause that is altogether unifying and truly American." 

    Consumers can expect to find the new patriotic-themed A-Treat soda flavors in 12-ounce plastic bottles online and regionally in grocery, convenience, and specialty retail stores beginning this Veterans Day, which is Thursday, Nov. 11.

    "This is truly a win for the Valley's Homeless Veteran Fund," said Tom Applebach, director, Lehigh County Office of Veterans Affairs and Chair of the Lehigh Valley Homeless Veterans' Committee at the Lehigh Valley Community Foundation.

    He added, "We are extremely excited to partner with the Jaindl Companies, and what better way to help our homeless vets than by drinking and sharing an A-Treat with your friends." 

  • Ghirardelli updates Intense Dark packaging


    Ghirardelli Chocolate Co. is launching a new look and feel for its Intense Dark line to make it easier for shoppers to find on-shelf and to better communicate its intense flavor.

    Consumer insights and testing guided the brand to maintain much of what consumers know and recognize about Ghirardelli, with updates to the overall look of the products for more visibility and taste appeal. Changes include a modernized font, more attention-grabbing, bold colors and improved product photography. 

    Already rolling out in stores, Ghirardelli’s Intense Dark Chocolate line’s new packaging appeals to the brand's audience, while keeping the recognizable Ghirardelli look intact. Chocolate lovers will find Ghirardelli’s Intense Dark Chocolate at retailers nationwide. 

    "The Intense Dark packaging redesign was a delicate balance between helping the package stand out, and not disrupting the recognition and loyalty we have with this beloved brand," said Bobby Oliver, director of Ghirardelli’s Everyday Confection business. “Not only is the vibrant new packaging more visible in aisle, we’ve also made it easier for consumers to find their favorite flavor of our intensely delicious dark chocolate.”

    Along with the design update, the brand added clearer, bolder flavor callouts for immediate flavor recognition. Each flavor has its own designated color, making it easier to recognize and consistent across all formats — from bar to square. 

  • Entenmann's® Launches Modified Packaging To Keep Favorites On Retailers' Shelves


    The next time you are shopping for your favorite Entenmann's® full-size products, you may notice the packaging looks a little bit different. The clear cellophane "window" that has showcased its donuts, cookies and cakes for decades will be temporarily replaced by a photo of the sweet baked goods inside. Some Entenmann's Danishes will be in clear clamshell packaging.

    There is no change to any of the products, but why this subtle change to the boxes? It is in response to a material supply disruption caused by Hurricane Ida. On September 1, a dam burst near the Valley Forge, PA, facility that produces Entenmann's packaging, severely flooding the facility. The event destroyed 5,000 tons of packaging inventory and caused critical damage to the machinery that produces the cartons and boxes. The emergency had serious implications throughout the entire Entenmann's supply chain – from the bakeries that produce the sweet baked goods to those who deliver them fresh to retailers every day – and caused a brief disruption in product availability.

    "Our goal is to ensure our consumers can continue to enjoy their favorite Entenmann's products," said Jason Amar, Director of Marketing at Entenmann's, Bimbo Bakeries USA. "Designing and printing the classic Entenmann's boxes with the window is a specialized solution. Modifying the packaging to a windowless option and clam shells offers the fastest way to get products back on the shelf."

    The quick actions by the company also protects the livelihood of hundreds of individuals throughout the sweet baked goods supply chain, from the ingredient suppliers to the retailers, many of whom were also adversely impacted by Hurricane Ida in the Northeast.

    As Americans experience shortages of consumer goods, including grocery, Entenmann's creative response is a welcome change to empty shelves.

    "Rest assured that the products have not changed," said Amar. "Your delicious favorites have the same great taste, and the modified packaging will have no impact on freshness or quality."

    The modified packaging will hit shelves starting this week and last through at least the end of 2021.

  • Canadian Brand Quo Celebrates Pride with Colorful Makeup & Packaging


    It's almost that time of year—when beauty is rainbow-colored in honor of Pride Month in June.

    Nail polish caps are decorated with rainbow labels, faux eyelashes are rainbow-colored, and a palette filled with eyeshadow in every color of the rainbow says "Love is Love."

    The brand is sold at Shoppers Drug Mart. 

    Kelly Jessop, vice president, Category Management, Shoppers Drug Mart says, "With over 50 products, the Quo Beauty Pride Collection is one of the most colourful and playful collections in our history. It's about inclusivity, acceptance, and the celebration of self love with a line that sparks creativity and is easily accessible to our customers."

    Shoppers Drug Mart is supporting the LGBTQ2S+ community by contributing *10 per cent of all sales of the collection up to a total of $20,000* to PFlag Canada. The retailer will also be supporting PFlag Canada, PFlag Toronto and The 519 with a donation of $20,000.

  • ReThink Ice Cream debuts product reformulation and packaging refresh


    ReThink Ice Cream says it is the first and only completely “tummy-friendly” dairy ice cream made lactose- and A1-protein-free — both of which are needed to ensure the safe avoidance of digestive discomfort in those who respond adversely to dairy. ReThink is also the first-ever ice cream brand to infuse its flavors with marine collagen (it also uses whey isolate protein and prebiotic fiber). Comparable to the original recipe, the offerings will continue to be diabetic- and keto-friendly and gluten-free. The ice cream still features only all-natural ingredients and no sugar alcohols, but it is much creamier and easier to scoop right out of the freezer.

    In addition to the reformulation, ReThink Ice Cream says it revealed a packaging refresh with a new logo and a gradient green background for all flavors, creating a cohesive, unified collection on the store shelf. Each flavor now has its own lid that color coordinates with the carton and features key brand attributes on the lid skirt, including A2/A2 Dairy, lactose-free, tummy-friendly and low sugar. The new packaging shows a beautiful scoop of the ice cream and original artwork of modern clusters of the natural featured ingredients.

    “We are conscious of the fact that there is a full-size market of people who yearn for the traditional dairy ice cream experience, but have had to steer clear because there hasn’t been an option for them. Our new reformulation provides those consumers with the first-ever tummy-friendly solution so they don’t have to worry about indigestion,” says George Haymaker III, founder of ReThink Ice Cream. “Additionally, while our former packaging served us well, we wanted to make a change, given who we are now and where we want to go in the future. We’re thrilled to showcase our brand and product line in a way that better portrays this while still maintaining the familiar elements of our identity that our consumers know and love.”

    ReThink Ice Cream says its newly reformulated ice cream is available for purchase nationally on www.rethinkicecream.us and can also be found at more than 450 supermarkets in California, Idaho, Montana and Oregon, including Nugget, Lucky, Bristol Farms, Lazy Acres Markets, Raley’s and more.

  • Morton Launches Softener Salt in Easy-to-Handle Pouch


    An easy-to-carry, stackable packaging design for Morton Salt’s Morton Waves Water Softener Salt Bars makes it easy for consumers to lift, carry, store, and use the product, compared with conventional water softener pellets or crystals. The new product format, a bar, also reduces mess and simplifies the task of adding salt to a water softener tank.

    To package Morton Waves bars, the brand owner chose flexible packaging — an easy-open pouch with a sturdy integrated handle. Innovative Packaging Solutions (IPS) supplies pre-made pouches for the new product line, which includes Morton Waves Clean & Protect and Waves Clean & Protect with Rust Defense Water Softener Salt Bars.

    In contrast to the brand owner’s water softener crystals, which are filled into 40-pound bags, the bars come in a 20-lb pouch containing four wavy, easy-to-grip bars. An average household would use two packs of bars per month.

  • KFC's New Packaging


    The chicken chain said the new look is a "more modern take" on the KFC's signature red and white colors. Colonel Sanders' head will still adorn the buckets, sandwich wrappers and cups, but the refreshed designs will more closely imitate its original signature bucket.

    KFC said it's adding reheating instructions, a brief blurb about the history of its fried chicken and is bringing back the "It's Finger Lickin' Good" slogan to its buckets. The phrase briefly disappeared last year because of the pandemic.

      The addition the reheating instructions is likely the result of customers buying more fast food to have for leftovers so they could limit their exposure to Covid-19. That behavior has largely remained the same throughout the pandemic, Yum Brands (YUM) said in its most recent earnings call.

      The packaging is also becoming slightly more environmentally friendly. KFC said it worked with Sustainable Forestry Initiative and Forest Stewardship Council to develop approved paperboard that can be recycled.

        It's the newest announcement from KFC. Last year, it rolled out a new restaurant design and this year it has added new menu items, like a flagship chicken sandwich that has performed well.

        In recent months, Burger King and McDonald's also released new and more modern packaging to keep customers engaged.

      • White Bear Studio designs identity for reusable packaging startup


        For the initiative create concept, White Bear explored what comes to mind when people think of recycling. The universally known recycling symbol inspired the studio to transform the product itself into its own recognisable symbol, with the logo conveying the brand’s purpose before the package is opened.

        The bright colour palette and street inspired typography appeals to the brand’s time poor, Millennial and Gen Z demographic. To generate chatter across digital and turn their heads White Bear played with language like ‘Don’t recycle’ and with the campaign strapline ‘Eat, rinse, sleep.’ The strapline tells customers how to use the product but also aims to ring with nostalgia from the days of the rave culture.

        In a similar repetitive style, the identity includes a pattern inspired by simple food shapes to be used across the brand world, which can also be customasible to the fast food chain it will appear in.

      • nib mor® Announces Product Rebrand Along with New Packaging


        With certifications including USDA Organic, Gluten-free, Plant-based, Vegan, Kosher, Rainforest Alliance Certified, and Non-GMO project verified, nib mor is perfect for anyone who has a passion for eating well and doing so sustainably.

        With growing consumer demand for lower sugar, lower calorie organic dark chocolate that tastes amazing and has unique toppings, nib mor is redesigning their packaging with vibrant colors and unique iconography to appeal to their family-focused audience.

        Each visual element of the redesign is meant to differentiate the brand in the snacking chocolate category while also communicating its craveability. The modernized logo and eye-catching color palette of the packaging will pop on store shelves and also convey a sense of fun while conveying the appetite appeal of the mouth-watering chocolate.

        "The whole design is meant to reinforce the brand's mission of providing consumers a snackable, yes-able, permissible indulgence at a single glance," said Prabha Cheemalapati, CEO of nib mor. "As we've started sharing the new packaging more broadly, the feedback we've received has been incredibly positive."

        Dollar sales of the brand's snacking bags were up nearly 30 percent in 2020 and their e-commerce sales increased by more than 50 percent. With their new packaging design being phased in online and on-shelf, nib mor is expecting to build even more momentum in 2021.

        Consumers can already see the new packaging on nib mor's website. Over the month of April, it will be phased into retailers such as Sprouts, Whole Foods, Wegmans, and more.

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