Known for its cleaning products and hand wash, Neat is offering consumers what it describes as a game-changing solution to single-use plastic waste in the personal care category.
According to Zero Waste Europe, the beauty and personal care industry generates over 120 billion units of packaging annually, much of which ends up in landfills or oceans.
Traditional body wash products often contain high percentages of water, increasing transport emissions and requiring large plastic containers.
Each 50ml concentrate transforms into 500ml of body wash, offering up to 55 washes per refill.
The compact size reduces transport emissions and storage space compared to conventional bottles.
The brand claims customers can store a 10-month supply of neat Foaming Body Wash in the same space as a single traditional shower gel bottle.
Neat claims that to date its customers have helped prevent 170 tonnes of and cut 942,353 litres of water, taking 74 trucks off the road.
Ryan McSorley, neat. co-founder and designer, said the body wash category is plagued by significant plastic waste and carbon emissions: “With this product, we’ve achieved a step change in sustainability, combining thoughtful design with a powerful concentrate that delivers exceptional performance.”
