cadbury roses has unveiled a new packaging design and new addition to its range of chocolates.the updated carton shape includes a new lid for easier sharing, and the muchloved &lsquothank you&rsquo messaging has also made a reappearance.in addition to the design, the chocolate wrapping itself has been refreshed to address consumer complaints.in 2014, the main issue was about chocolates becoming unwrapped in the box and affecting the other chocolate flavours.to address this, cadbury has added a new &lsquoflowwrap&rsquo around each chocolate, keeping the chocolates fresher for longer and ensuring none accidentally unwrap in the box.cadbury roses has also included a new addition to the range &ndash almond caramel bite.benazir barletbatada, marketing manager for cadbury, said &lsquowe&rsquore constantly evolving our muchloved cadbury products to deliver the most delicious taste experience for consumers. the new cadbury roses design is in direct response to consumer demand, and accompanied by the delicious new almond caramel bite, we&rsquore confident the changes will be incredibly well received.&rsquothe roses brand was first created in 1938. in 2014, over 6.2m cartons of cadbury roses were purchased.over the years the design of the box has gone through several changes. early boxes had an embroidery rose design later on it became simpler.the early squarerectangular boxes changed to the distinctive carton shape which was developed to resemble a style of handbag called the &lsquodorothy&rsquo. 
