Bringing its innovation expertise at the forefront, PepsiCo India developed Kurkure Twistkeens based on an extensive research and insights across 20-plus cities with 5,000-plus consumers. The research suggested that consumers were looking for a modern and a convenient format to consume their favourite traditional namkeens. The new packaging strongly reiterates Kurkure’s Kitchen ingredients story and noticeably sets apart one flavor from the other. The new packaging effectively displays product format on each pack, making it easier to distinctly understand the offering of each variant and distinguish it from other me-too brands.
