According to a recent study by PWC-Assocham, by 2050 India would need a landfill as big as the size of its capital city, New Delhi, to manage its urban waste. In a bid to reduce waste going to landfills, Pernod Ricard India, a global leader in the wine and spirits industry, has taken an initiative remove permanent mono cartons from its packaging across all its product offerings.
This is part of an industry-first initiative, #OneForOurPlanet, which is aimed at reducing the impact secondary packaging on the environment and ensuring a more sustainable future for everyone. Making this initiative into a larger movement, Pernod Ricard India partnered with actor, entrepreneur and youth icon Katrina Kaif as the face of the campaign who feels strongly about the cause of sustainability.
“Respect the natural environment wherever you go, whether it is trekking, or the beach, or your home or whether it is not throwing something out of your car window. I think it is very important for us to make that a habit that is unbreakable," Kartika Kaif said, sharing her views on sustainable living.
With the step, the endeavour is to reduce urban waste landing up in our landfills and at the same time also urging today’s consumers to make eco-conscious purchase decisions by opting goods with either minimal or packaging made from recycled materials. #OneForOurPlanet reiterates the company’s commitment towards reducing the environmental impact of packaging across each step of its value chain.
“At Pernod Ricard India, we are driven to make a difference to the planet. Expanding our sustainability agenda to create greater impact, this initiative is directed at reducing our carbon footprint across each step of the value chain – from grain to glass. This initiative also brings to light the changing consumer sentiments around eco-conscious purchase patterns to drive adoption of the initiative across markets. We envision this initiative to become a larger movement and our stakeholders to turn into advocates by practicing and propagating eco-conscious consumption. We are happy to see some of our industry peers already joining the crusade," said Ranjeet Oak, Chief Commercial Officer, Pernod Ricard India.
By removing monocartons from packaging, Pernod Ricard India aims to reduce cumulative packaging emissions by over 75,000 tonnes by 2030. The company also strives to generate a holistic impact by reducing carbon emissions every year by 7,310 tonnes, saving 2.5 lakh trees, and reducing waste-to-landfill by 18,745 tonnes.
Leading by example in the industry, #OneForOurPlanet is a significant step in achieving the company’s commitment towards zero-waste-to-landfill contribution. This milestone initiative is in line with the company’s ambitious sustainable packaging strategy, which is aligned towards a circularity and aims to protect and nurture the environment. With a commitment to minimising waste at every step, the company aims to produce and distribute its products in ways that optimise and help preserve natural resources, reduce carbon footprint, and create water positivity.
As a next goal set with a 2025 horizon, Pernod Ricard India plans to make 100 percent of its packaging recyclable, compostable, or reusable. The company aims to use 40 per cent recycled glass content by 2025 and is investing in technology to maximise the reuse of glass bottles while ensuring strict quality control. It also aims to reduce its overall carbon footprint by 50 per cent by 2030. and is also working towards water stewardship initiatives through a Reduce, Reuse, Recycle, and Recharge approach.
“The world has entered a new era of sustainability and we are catering to consumers who are becoming increasingly eco-conscious. They are seeking brands and products that bolster a sustainable impact on the environment and planet at large. As a responsible corporate citizen present in India for over 25 years, sustainability is key to Pernod Ricard India’s operations and our new campaign #OneForOurPlanet is a testament to our commitment. Through this campaign we aim to inspire consumers to not only make eco-conscious purchase decisions but also champion this cause and help us evangelise this into a larger movement. We are humbly proud of this initiative and also urge our industry peers and partners to unbox their ‘spirits’ and join this initiative that’s another one for our planet," said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India.
The #OneForOurPlanet initiative is in line with United Nations Sustainable Development Goals (SDGs). It is also aligned to Pernod Ricard’s Global 2030 Sustainability and Responsibility roadmap called ‘Good Times from a Good Place’, which is comprised of four key pillars – Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting.
