P&G Beauty unveiled the latest in packaging innovation across hair care brands like Head & Shoulders, Pantene, Herbal Essences and Aussie in Europe, set to change the way consumers buy, use and dispose of their shampoo bottles.
Products like Head & Shoulders, Pantene, Herbal Essences and Aussie will enable the 200 million European households to recycle, reduce and reuse the packaging. The leading beauty brands will launch a refill system for their shampoo, thanks to a new reusable 100% aluminum bottle and recyclable refill pouch, made using 60% less plastic.
P&G Beauty is on track to reduce virgin plastic usage by 50% in shampoos and conditioners by the end of 2021, where through collective efforts to reduce, reuse and recycle it will result in 300 million fewer virgin plastic bottles being produced yearly.
New packaging innovation called the ‘good refill system’ will allow consumers to have the product they love now in a beautiful, reusable aluminum bottle and refill pouches as of 2021. This will be launched across Head & Shoulders, Pantene, Herbal Essences and Aussie.
