P&G Beauty unveiled the latest in packaging innovation across hair care brands like Head & Shoulders, Pantene, Herbal Essences and Aussie in Europe, set to change the way consumers buy, use and dispose of their shampoo bottles.
Products like Head & Shoulders, Pantene, Herbal Essences and Aussie will enable the 200 million European households to recycle, reduce and reuse the packaging. The leading beauty brands will launch a refill system for their shampoo, thanks to a new reusable 100% aluminum bottle and recyclable refill pouch, made using 60% less plastic.
