Gymkhana Fine Foods required two food packaging solutions, a four-pack and a larger eight-pack.
Smurfit Kappa has worked previously with the restaurant and said its corrugated food packaging needed to be re-enforced because of damage from courier mishandling.
Gymkhana sought a more protective e-commerce packaging solution for their fragile glass jars.
This project was focused on ramping up protection, leveraging the previous food parcel box design to elevate the safeguarding of our customer’s precious glass jars during transit.
In terms of design, Gymkhana Fine Foods desired their boxes to feature double-sided, two-colour flexo-print, along with identical fittings – a separate internal die-cut fitting – with the ability to accommodate different numbers of jars to give extra versatility.
While the creation of the four-pack was relatively straightforward, for the eight-pack, our packaging design gurus came up with a clever workaround and adapted the same fitting to allow products to stack on top of one another.
Smurfit Kappa said the ‘premium look’ of the food delivery box is an integral part of Gymkhana Fine Foods’ brand image, aiming to instil a sense of luxury and quality in their customers.
Using the same fitting for the four-pack and the eight-pack keeps things simple for the business and cuts the cost of additional components needed.
The fittings are designed to house both 200ml and 300ml jars, seamlessly integrating them into the box based on their customer’s chosen bundles.
The corrugated giant said this flexibility makes the box extremely versatile, capable of accommodating a wide array of orders.
The double-sided, two-colour printed packaging is designed for impressive aesthetic, showcasing the essence of the brand in every bold stroke and brilliant hue.
David Furze, operations manager, Gymkhana, said: “It has been great for Smurfit Kappa to help design and execute our packaging. We want all aspects of the brand to stand up to the 2-star quality and Smurfit Kappa have embraced this, understood our focus and put the same energy into this project.”
Sam Ball, internal sales coordinator, Saxon Packaging, said: “”y revamping the packaging structure, we’ve effectively reduced the risk of product damage en route to eager consumers, making sure to deliver the best unboxing experience. Gymkhana Fine Foods was delighted with the structural performance of the new packaging design, which has helped them to achieve their goals of packaging both sizes of their fragile glass jars seamlessly.”
