The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.
Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.
The logo now refers to the Clothier family’s special heritage and reads: “Family Cheesemakers Since 1861”, a change from “Somerset Farming Since 1861”. The sustainability has been given significant space on the new packs with the ‘Made using 100% Green Energy’ logo located in the eye catching top-right position.
A sketched Somerset landscape provides the backdrop for the new packs and the Wyke Farms’ provenance and product quality assurance are also highlighted with the Red Tractor logo and the “Lovingly made in Somerset with British Milk” statement on front of pack. Consumers will now also be able to see the cheddar with an addition of a window just behind the text of the logo.
Rich Clothier, managing director and third generation family member at Wyke Farms, established in 1861 by his grandmother Ivy Clothier, said: “Our new packs communicate the work being carried out here on the farm in Somerset; green energy, family farming, British milk and quality cheddar production are what makes us unique.”