the new designs for 32 different skus hit the shelves. in a statement the design agency said &ldquogone are the cartoon italian characters in favour of a more authentic and credible presentation focusing on powerful branding and the pizzas themselves, as well as restoring the red and green colourways to help shoppers recognise yet differentiate the thin and deep ranges&rdquo. the spirit of managing director alan rogan said &ldquowhen we were asked to come up with a positioning and concepts for research we agreed to evoke an italianate feel through the use of more subtle cues such as strong typography and textures for the branding and product communication, coupled with extremely good quality photography to further enhance consumer perception of the goodfella&rsquos range. &ldquowe were delighted to win this account. we&rsquove enjoyed working with pizza clients in the past and were pleased to use this expertise when given the opportunity to develop a totally new look for goodfella&rsquos.&rdquo contego packaging produced the packaging for goodfella&rsquos.
The pizza uk business sector director carol berry said &ldquofrom the first brief, the spirit of understood what was needed and impressed us with their knowledge of the sector. we&rsquore really pleased with the new packaging we do expect it to play a large part in uplifting sales for the brand.&rdquo the spirit of specialises in working with big food names and recently completed several projects for del monte across europe, brands for bradbury&rsquos cheese and work for weightwatchers chilled prepared meals.
