The limited edition packs will run across stella artois and stella artois 4 and for the first time, a special 440ml limited edition christmas can will be available.
Stella artois western european marketing director james watson said &ldquostella artois is renowned for its discerning and pioneering brand activity, and this combination of exclusive packaging, highprofile advertising support and the innovative album download will ensure that stella artois is the top choice for beer consumers this christmas.&rdquo social and digital media activity will reinforce and promote stella artois&rsquo christmas proposition and link to a free download of &lsquounder the christmas star&rsquo, an eighttrack album of classic seasonal favourites, reimagined as a sixties jazz lp. Originally crafted for christmas, stella artois takes its first name from the latin for star.
