packaging with dual functionality. packaging for e &ndashcommerce application something to ship the product in and something to store the product in once the consumer received it. the packaging when received is a simple rectangular log box, once the product is taken out in simple three steps the packaging is formed into a hanger this radical change in packaging has brought highly positive feedback. everyone loves the functionality and the design of the packaging and the some are even ordering the shirt only to receive the packaging. the design & branding titled cultera packaging and hanger was done by leo burnett ljubljana advertising agency for product tshirt packaging brand cultera in slovenia.
