As a growing number of customers are utilizing smart packaging and connected products featuring NFC technology, Tapwow says the company and Avery Dennison sought to create a kit that would allow users to employ NFC tags in their own environment, as well as assign meaningful content. With a few clicks in the DIRX2 platform, a customer can create a working demonstration or proof-of-concept, including tap analytics that can be accessed from any smartphone.
The kit was designed for customers in pharmaceuticals, consumer goods, healthcare, wine and spirits, and more. Tapwow reports that the technology can enable customer engagement, brand protection, traceability, and reuse and recycling. The tags, built on NXP's NTAG and ICODE chips, offer functionalities and security levels to meet customers' specific needs, it says.
"It is an exciting time for touchless connectivity throughout the world," said Michael Sher, Tapwow's CEO. "We worked with Avery Dennison Smartrac to get NFC tags in the hands of the end user to see what was possible and how easy the technology is to use. With recent surges in touchless connectivity and payments, more brands have been looking at how to take advantage of NFC technology to create a 'hand to brand' connection with their customers. This kit gives them the tags and the software to get started."
"At Avery Dennison, we have vast experience in the design, development, production and implementation of NFC tags globally across many industries," added Amir Khoshniyati, the head of Avery Dennison Smartrac's NFC business. "Based on our NFC Forum certifications around both quality and performance, our NFC Tags are reliable and positioned to globally scale to enterprise volumes at a moment's notice. This tag kit allows us to showcase our unique and highly demanded NFC products, which feature NXP ICs in a format that makes the technology accessible and easy to configure with the Tapwow software."