Smartpackaging

As a growing number of customers are utilizing smart packaging and connected products featuring NFC technology, Tapwow says the company and Avery Dennison sought to create a kit that would allow users to employ NFC tags in their own environment, as well as assign meaningful content. With a few clicks in the DIRX2 platform, a customer can create a working demonstration or proof-of-concept, including tap analytics that can be accessed from any smartphone.

Brain health and mental wellness supplements company Heights has pioneered a new dimension in e-commerce packaging—and it’s only 25 mm, or 0.9 in., deep. The impossibly thin shipper, with an even slimmer, 23-mm bottle inside, was designed by the London-based company to easily fit through a U.K. letterbox-style mailbox. Being unique is not new for this start-up company; its distinctive supplement uses “capsule in a capsule” technology whereby the dry ingredients are in one capsule that is suspended in an outer capsule of Omega 3 oil.

The transport capsule is a 12 litre reusable container which circulates constantly between the food manufacturer, the store and the washing centre. After being filled it contains information about the product inside as well as preserving its freshness during distribution. Inside a thin, single use, recyclable plastic pouch ensures hygienic protection. The modular shelf that holds the capsules containing the food is also equipped with smart technology to track inventory and expiry information. Smart valves calibrate the flow automatically.

The 30ml Twist-Up for the company’s It’s Never Too Late serum uses advanced hot foil stamping and silk screen printing to create a high-quality and expensive look that enhances brand image and delivers maximum on-shelf appeal. The rose gold brushed metal effect of the headpiece provides an effective contrast to the black container with complementary high-impact lettering to establish an individual look that emphasises the premium nature of the product.

Consumers want richer information about the food and beverages they are consuming. Not only do they want to know the ingredients, they want access to a plethora of other information including the supply chain it passed through; the impact on the planet and their health; the treatment of workers; and product safety. Today, the packaging for those products offers more than just protection and branding. Digitisation and smart packaging mean companies can educate and connect directly with their consumers.