greatview aseptic packaging, the world&rsquos second largest supplier of rollfed aseptic carton packaging material has announced the development of individually traceable milk cartons .the carton can be traced with unique quick reflex qr codes printed on its aseptic packages.for development and marketing of boxes, the company tencent&39s chat we, the chinese retailers rtmart and china&39s largest milk producer mengniu cooperates. the packaging traceable line selected meadow of mengniu to be equipped with the technology.consumers who use their smartphones to scan &lsquoselected meadow&rsquo brand products will be able to trace itemlevel information about the milk contained in the carton and also be eligible for receiving targeted price discounts and other value added services. greatview&rsquos latest technology represents the packaging industry&rsquos first step towards offering food producers full supply chain control as well as presenting them with a myriad of targeted advertising opportunities.according to jeff bi, ceo of greatview &ldquochina&rsquos revised &lsquofood safety law&rsquo now requires manufacturers to establish full supply chain traceability systems. with the development traceable milk cartons through qr codes greatview has anticipated this legal trend. each package of the future great view has its own identity." bai ying, coo of mengniu, said &ldquoour partnership with greatview, wechat and rtmart has been inspired by china&rsquos &lsquointernet plus&rsquo strategy, which aims to integrate the internet with traditional industries. for consumers, our new offering means a more comprehensive user experience, while for us it represents a window for leveraging a fully functional big dzata platform.&rdquo
