Smart Packaging! The dynamically shaped bottle, with Aptar’s sports closure, reflects a youthful attitude towards life – a love for play, adventure, and sports. With a novel design, this sports closure has dual wings on the top, to symbolize vitality and energy, and the clam-shell cap can be flipped open with one hand, ideal when playing sports, and making it easy to drink on-the-go. Simplisqueeze®, Aptar’s flow control silicon valve, is smartly designed into the spout to help avoid leaking, even when the closure is open – making it convenient and hygienic. Generation Z has become an indispensable consumer group, with the evolution of national brands requiring a constant dialogue with this generation. Emotional identification can be achieved by using product differentiation to break the “dimension wall” between brands and consumers.