Marietta, ga july 10, 2010 business development advisory bda, a specialized management consulting firm focused on the paper and packaging industries, has completed a new study on the north american packaging paper market. The focus of this study is on identifying, quantifying, and evaluating the over 100 individual segments that make up this overall market of about 3.9 million tons and over 4.0 billion in paper sales. These segments range from small niche markets to very large volume segments with projected annual growth rates ranging from 3 to over 7 over the next five years. Papers that compete in these markets include all types of bags, wraps, liners, pouches, cushioning materials, and labels. &ldquothere has never been an industry study of this overall paperbased market segment because it is so fragmented from a supply standpoint and the numerous market segments tend to be governed by different dynamics and performance requirements,&rdquo says frank perkowski, bda president. But there are also common threads that run across these markets that are important for producers, converters, and suppliers to understand and potentially leverage within their business. &ldquosince the supply base will need to restructure itself over the next few years, there will be opportunities for those companies that remain to develop new, more successful business strategies and value propositions,&rdquo adds perkowski. The information contained in this study will be critical in this evaluation process as it covers all the key aspects of each segment including demand levels and forecasts, end user supply chain drivers, competitive shares, segmentation, new technology developments, and major opportunities and threats. There is no doubt that &ldquocompanies that have a deeper understanding of these different market product segments along with emerging likely developments that will take place will be in a much better position to respond appropriately, focus on those segments that are the most attractive, and identify those businesses that represent the best fit with their own capabilities and strategic focus,&rdquo notes perkowski. More information on this study can be found at the company&39s website at www.bdadvisory.com or by contacting frank perkowski at 7706439081.
