Challenges To Meet New Consumer Trendsthe Consumers Of Today Are More Concerned With Beverages That Reflect Their Personality And Individuality Nbspit Is No Longer Enough To Deliver A Quality Product In A Package With Any Label A Key Contributor To Success Is Personalisation And Products That Match The Consumerrsquos Lifestyle A Successful Example Of Adapting To Consumer Trends Is Cocacolarsquos Personalised Label Redesigns In Their Impactful Ldquoshare A Cokerdquo Campaign It Was A Simple Idea With A Great Outcome Ndash A 2 Increase In Sales In The Usnbsptrends Impact The Way We Perceive Products Ndash Especially Their Packaging And Specifically The Labelling In The Trend Landscape Of Today It Is No Longer Just A Case Of Creating A Concept And Getting It To The Consumer Safely And Successfully It Requires The Manufacturer To Be Fast Flexible And Willing To Challenge Convention It Is About Thinking Consumer First And Thoroughly Understanding How To Build Enduser Engagement Labellers That Are Flexible And Offer The Capacity For Simple And Fast Changeovers Can In This New Trend Landscape Help To Bring New Products To Market Quickly And Efficientlyfor Beverage Producers The Challenge Lies In Following New Consumer Trends While Incorporating These Successfully Into Production And Across The Supply Chain It Is Not As Simple As Having The Product Ldquospeakrdquo To The Consumer There Is The Long Production Process To Consider And Consumer Trends Are Also Driving Changes In This Area Many Consumers Expect Sustainable Production And A Fully Recyclable Product Great Labelling Can In Turn Improve The Beverage Producer39s Green Profile With Thinner Glueless And Therefore More Ecofriendly Labelling Deliver A Reduction In Costs Across Several Areas From Materials To Maintenance Ndash As Well As A Boost In Productivitynbspnbspinnovative Solutions For All Labelling Needsas The Leading Global Provider Of Pet Solutions For Liquid Packaging Sidel Has The Experience To Meet Beverage Producersrsquo Needs For Both Attractive Packaging And Sustainable Production Nbspsidel Understands The Importance Of Equipment Quality And Reliability As Well As The Need For Equipment And Services That Are Responsive And Flexible Adapting Easily To Changing Production Requirements Nbspsidel Offers Innovative Labelling Technologies That Can Help Beverage Producers Whatever Those Production Requirementsnbspover More Than 40 Years Of Labelling Experience Sidel Has Installed Almost 4000 Labelling Machines Worldwide Nbspthe Range Of Many Different Technologies Developed By The Company Over That Time Is Extensive And The Solutions Offered Currently Includes Rollfed Pressuresensitive Precut And Shrinksleeve Labelling Machines Nbspthese Are Suitable For Many Different Types And Shapes Of Containers And Items From Liquids To Food Oils Cosmetics And Household Goods Nbspsidel Labelling Solutions Are Easy To Use And Flexible Enabling Producers To Adopt Different Label Types And Materials On The Same Machine Nbspall Sidel Labelling Solutions Are Designed To Maximise Both The Impact The Products Make On The Shelf And The Profit Earned On Each Item Sold Nbspmichele Morrone A Member Of The Labelling Product Management Team At Sidel Comments Quotthe Way Goods Are Labelled Has A Significant Impact On Their Success In The Marketplace With The Design And Branding A Major Influencer On Consumer Purchasing Decisions Nbspproducing Attractively Labelled Products Cost Effectively Is Therefore Crucialquotnbspnbsprollfed Remains A Popular Optionthe Hotglue Application Of Rollfed Labels Remains The Main Method Through Which Petcontainers For Soft Drinks And Water Are Labelled Nbspalthough Paper Labels Are Still Applied The Continued Success Of Rollfed Labelling Is Today Mostly Down To Plastic Labels Which Remain Popular With Both Producers And Consumers Thanks To Their Physical And Practical Qualities Nbsphaving A Highgloss Finish They Are Waterproof And Consequently Less Likely To Be Affected By Adverse Storage And Transportation Conditionsnbspthe Latest Generation Of Sidel Matrixtrade Sl70 Is A Highly Modular Rollfed Labeller With An Output Of Up To 60000 Bottles Per Hour Bph Which Can Be Installed In Various Different Layouts And Easily Reconfigured Nbspchangeover Times For Containers Of Different Shapes And Dimensions Are 30 Faster Than Previous Generations And Can Be Achieved In Just 25 Minutes By A Single Operator Nbspwith An Open Structure For Easy Cleaning It Requires 40 Less Downtime For Maintenance Nbspit Has Direct Drive Motorisation Which Eliminates The Need For Lubrication Points Has No Requirement For Belowthetable Maintenance And Has Easily Replaceable Main Modulesnbspnbspsleeve And Rollfed Labels Both Applied By One Unique Machinestatistics Reveal That The Market For Shrink Sleeve Labelling Sslis Growing Faster Than Any Other Labelling Process Nbspthere Are Several Reasons For This Success Nbspthe Larger Area Available For Graphics On Highshrinkage Fullbody Sleeves Naturally Presents Designers With Greater Opportunity For Creativity Nbspthe Extra Space Also Facilitates The Positioning Of Data Such As Volume Contents Barcode And Other Legally Required Information As Well As Enabling Producers To Add Messages And Communications Of Their Own Nbspby Covering The Whole Bottle Including The Cap The Label Sleeve Can Also Serve Effectively As A Seal Nbspin The Case Of Sensitive Beverages It Can Be Used As A Light Barrier To Protect The Contents Nbspas The Sleeve Is Heatshrunk Into Position It Adapts To Any Surface And Eliminates Restrictions Due To Container Shape Nbspit Also Removes The Need For Glue And Solvents Therefore Making Recycling Of The Basic Pet Raw Material Much Easiernbspnbspdesigned To Meet Growing Demand For Shrink Sleeve Labels Sidel Rollsleeve Is A Flexible Rotary Labeller That Offers Production Flexibility In Terms Of Labelling Nbspit Allows Easy Switching Between Sleeves And Rollfed Label Application In A Single Machine Requiring Only Ten More Minutes Than A Normal Changeover Nbspit Also Offers The Ability To Use Multiple Types Of Label Material To Achieve Sustainability And Cost Savings Nbspsidel Rollsleeve Is Unique In Terms Of The Sleeve Creation Which Takes Place Within The Machine Nbspthis Requires Far Less Operation On The Converter Side And Label Costs Are Therefore Substantially Reduced Nbspthe Machine Is Equipped With An Ergonomically Designed Robust And Precise Linear Labelling Station Nbspthe Infeed Roller Driven By Servomotors And A Single Rotating Knife Create A Clean Precise And Wastefree Cut Every Time Nbspit Is One Of The Fastest Sleevers On The Market Running At Speeds Of Up To 54000 Bphnbsppremium Selfadhesive And Reliable Coldglue Labellingideal For Long Print Runs The Coldglue Application Of Labels Is A Proven And Established Method Still Dominating The Food And Beverage Industry Because Of Its Exceptional Reliability Nbspalso Having A High Marketshare Selfadhesive Pressuresensitive Labels Psl Are Particularly Suited To The Premium Labelling Of Both Beverages And Nonbeverages Nbspthis Is Because Of The Number Of Shape Size And Imaging Opportunities That They Present To Producersnbspnbspthe Sidel Sl 90 Is A Highspeed Rotary Labeller Designed For Both Selfadhesive And Coldglued Labels Nbspit Can Easily Switch Between Both Kinds Of Labels Through The Simple Replacement Of The Modular Labelling Stations Nbspa Smart Modular Labeller That Delivers Highquality Output And Gives Producers Maximum Flexibility In Applying Labels To All Kinds Of Packaging The Sidel Sl 90 Carries Out The Highquality Placement Of Pressure Sensitive Labels Nbspoptimised Label Stretching Reduces The Risk Of Wrinkles And Bubbles And High Label Adhesion Results In An Attractive Lsquonolabelrsquo Look Nbspthis Labeller Is Exceptionally Reliable For Cold Glue Label Application Even Under Extreme Production Conditions Such As 24hour Operation And High Temperatures Nbspit Is Also Suitable For High Speeds And Offers Excellent Flexibilitynbspnbspsidel Is Continually Innovating In The Field Of Labelling To Meet Growing Market Demands In Terms Of Efficiency Sustainability Safety And Low Maintenance Nbspoutput Rates Are Increasing To Meet The Demands Of High Production Nbspmany Developments Are Designed To Reduce Usage Of Raw Material Label Thickness Glue Etc And Consumption Of Energy Nbspthe Design Of The Labellers Is Being Simplified With A Greater Attention Paid To Ergonomics For More Userfriendly Operation And Reduced Maintenancenbsp