 an innovative adhesive developed by battelle with mondelz international combines high selfadhesion with low tack for a product that is easy to use, easy to apply, consistent and only sticks to itself.&ldquounlike traditional pressure sensitive adhesives, the new low tack adhesive lta is not messy, tacky or expensive. for example, it won&rsquot pick up crumbs from crackers or cookies, that make traditional adhesives ineffective,&rdquo said cindy conner, senior market manager in consumer, industrial and medical products at battelle.  &ldquoall consumers need to do is press it together to create an effective and consistent seal that stands the test of repeated cycles of opening and reclosing,&rdquo conner added.the adhesive can be preapplied to packaging film using conventional printing and coating technologies, followed by curing with ultraviolet energy. it is cost effective to manufacture and apply, and can be easily introduced into existing packaging operations. the developers of the technology believe lta can be customized for a variety of applications needing higher strength as a costeffective alternative to traditional hook and loop closures.because food package reclosability is seen as a significant market opportunity for lta, battelle and mondelez are working on establishing favorable regulatory compliance status for the technology.  while regulatory compliance for food packaging is not yet a reality, the adhesive can potentially be applied to the full range of nonfood consumer products packaging including facial tissue or wet wipe packs, makeup containers, trash bags, produce packaging, personal care products, detergent packaging, and snack bags, among others.battelle and mondelz international will present a case study on how they codeveloped and are commercializing this proprietary breakthrough in technology for package reclosability at codev 2015 on february 10 in scottsdale, arizona. codev is a conference that promotes open innovation, connecting products and businesses with customers and partners.&ldquowe&rsquore excited about the benefits this new adhesive brings to the market,&rdquo said stu stein, director of open innovation at mondelz international. &ldquowe see endless opportunities across packaging types for it to enhance and extend product integrity cost effectively while offering greater convenience to consumers.&rdquoabout battelleevery day, the people of battelle apply science and technology to solving what matters most. at major technology centers and national laboratories around the world, battelle conducts research and development, designs and manufactures products, and delivers critical services for government and commercial customers. headquartered in columbus, ohio since its founding in 1929, battelle serves the national security, health and life sciences, and energy and environmental industries. for more information, visit www.battelle.org. about mondelz internationalmondelez international, inc. nasdaq mdlz is a global snacking powerhouse, with 2013 revenue of 35 billion. creating delicious moments of joy in 165 countries, mondelez international is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billiondollar brands such as oreo, lu and nabisco biscuits cadbury, cadbury dairy milk and milka chocolate trident gum jacobs coffee and tang powdered beverages. mondelez international is a proud member of the standard and poor&39s 500, nasdaq 100 and dow jones sustainability index. visitwww.mondelezinternational.com or follow us on twitter atwww.twitter.commdlz.
