Oman Refreshment Company Increases Production To Meet Growing Market Demandcarbonated Soft Drinks Growth In Oman Brings Investment In Sidel Matrixtradeto Meet The Twodigit Market Growth From Carbonated Soft Drinks Consumers Oman Refreshment Company Orc A Franchisee Of Pepsico International Has Recently Acquired A New Production Line From Sidel The Leading Global Provider Of Pet Solutions For Liquid Packaging Which Will Enable The Omani Bottler To Increase Its Production Capacityorc Operates In Different Categories Of The Food And Beverage Market In Oman The Carbonated Soft Drinks Category Is The Companyrsquos Main Focus Which Includes Pepsi Mountain Dew And 7up To Name But A Few Orc Has An 89 Market Share Of This Category According To Industry Estimates Carbonated Soft Drinks Were The Most Consumed Beverage Items In Oman With 3624 Million Litres Recorded At The End Of 2014 And A Projected Compound Annual Growth Rate Cagr Of 83 Per Cent Over The Next Five Yearssince February 2015 Orc Has Been Operating A Sidel Matrixtm Combi12 Line Which Produces Carbonated Soft Drinks In A 225 Litre Format At A Speed Of 18000 Bottles Per Hour The New Complete Line Based On The Costeffective Technology Of The Latest Generation Of Sidel Matrix Equipment Will Help The Omani Company Increase Its Bottling Capacity Through The Reliable And Proven Sidel Matrix System Ldquoour Collaboration With Sidel Started Around 16 Years Ago Since Then We Have Built A Strong Relationship Based On Mutual Trust Reliability And Efficiencyrdquo Said Youssef Ezzikhe General Manager Of Orc Ldquowith The Growing Local Demand For Our Products And Carbonated Soft Drinks In General We Approached Sidel Again To Obtain A Production Line Which Will Enable Us To Increase Production And Eventually Achieve A Stronger Competitive Edgerdquoldquoone Of The Driving Factors In Our Decision To Choose Sidel Again Was The Efficiency With Which Their Machines Operate And Prompt Response On After Sales Service By Using Their Machines We Will Be Able To Increase Production Cut Cost And Potentially Reduce Raw Material Consumptionrdquo Said Rosel Ocampo Head Of Operations At Oman Refreshment Company Challenging The Conventions Of Pet Container Production The Modular Sidel Matrix Platform Includes Major Technological Improvements To Meet The Needs Of The Liquid Packaging Industry It Offers A Wide Range Of Possible Configurations To Cover Any Possible Need With Each Configuration Delivering A High Level Of Performance Along With A Low Environmental Footprintthe Line Also Offers Significant Potential To Reduce The Consumption Of Raw Materials And Costs Particularly In Terms Of The Amount Of Pet Material Required To Produce The Bottles Despite The Challenges Presented By The Carbonation Process In Terms Of The Bottle Format Lightweighting Has Been Applied To The 225 Litre Bottles By Sidelrsquos Packaging Services Team Part Of The Sidel Servicestrade Business Unit To Produce The Lightweighted Bottles At High Speed An Integrated Blowfillcap Solution The Sidel Matrix Combi Was The Obvious Solution Because Of The Neckhandling And Positive Transfer Of Bottles Between Blow Moulding And Filling The Sidel Matrix Combi Is Not Bound By The Limitations Imposed By Air Conveyors Moreover Its Overall Efficiency Its Compact Size Ergonomic Design Easy Maintenance And Lower Energy Consumption All Contribute To Cost Reductionsldquoin Order For Us To Extend Our Equipment And Services To A Wider Audience Wersquove Established A Solid Presence In The Region And We Are Delighted To See The Continuous Success And Growth That Our Customers Are Achieving By Providing Innovative Solutions We Are Enabling Beverage Producers To Keep Up With The Growth In The Industry In Their Local Markets And Also At The Regional And Global Levelsrdquo Said Harbinder Kathuria Regional Commercial Director Greater Middle East And Africa Zone At Sidelnbsp Nbsp Nbspnbspeditors Note The Images Within This Document Are For Illustrative Purposes Only And Should Not Be Used For Reproduction If High Resolution Copies Are Not Attached With The Document Please Contact Chris Twigger At Shaw Amp Underwood Pr For Copies Ndash See Contact Details Belowfor Editorial And Advertising Enquiries Please Contactshaw Amp Underwood Prchris Twigger Directortel 44 121 454 5584cell 44 7795 423796email Christwiggershawandunderwoodcouk