Set In Two Hectares Of The British Countryside Laverstoke Mill Hampshire Is The New Home Of Bombay Sapphirereg The Worldrsquos Fastestgrowing Major Gin Brand By Volume And Value It Was The Renovated Paper Mill That Provided The Inspiration Behind The Bombay Sapphire Limited Edition Bottle An Outstanding Packaging Development That Has Been Awarded The 39best Bottle In Glass39 At The 2014 World Beverage Awardsthe Elaborate Project Took Packaging Designers On A Creative Journey That Lasted Over 12 Months The Brief Was Simple Reflect The Soul Craftsmanship And Essence Of The Prestigious Brand The Result A Stunning Limited Edition Glass Bottle That Creatively Represents The State Of The Art Production Facility And Visitor Centre Located On The River Teststretching The Boundaries Of Structural Design And Decorative Printing The Limited Edition Bottle Features Illustrations Of Laverstoke Mill By Award Winning British Illustrator Si Scott Bringing To Life The Brand Story And Maintaining The Iconic Blue Colour With Which The Brand Is Now Synonymousthe Global Marketing Team At Bombay Sapphire Worked Closely With Design Agency Webb De Vlam And Packaging Manufacturer Ardagh Group To Produce The Sophisticated Design Making Sure That The Bottles Would Run Smoothly On The Production Decoration And Filling Linesthe Complex Detail On The Bottles Was A Key Challenge In Taking The Design Through To Production According To Asaf Mahmood Senior Product Designer Ardagh Group Glass Europe Who Explainedldquowe Successfully Executed A Number Of Highly Intricate Features On The Bottle Working In Close Partnership With The Design Agency And Other Packaging Suppliers As Well Our Inhouse Decoration Centreldquothe 10 Point Star Detail In The Neck Had To Be Designed To Look Pleasing But Also In Such A Way That It Would Release Easily From The Mould The Elegant Stopper Embellished Bottleneck And Intricately Embossed Base Feature Which Are Inspired By The Multifaceted Glasshouses Of Laverstoke Mill Needed To Blend Together In Symmetryrdquoldquothe End Result Was Not Only A Stunning Pack But A Great Example Of What We Would Call A Lsquocomplete Designrsquo Where The Many Different Features Work Together In Perfect Harmonyrdquofurthermore The Continuous Print Around The Facetted Corners Meant That The Ceramic Printing Process Would Not Provide The Required Level Of Detail Requirednbsp Trials Were Carried Out Using Alternative Decoration Techniques And Finally Using Ceramic Water Slide Transfers That Offer A Superior Print Quality A Solution Was Foundto Achieve The High Level Of Accuracy And Avoid Any Imperfections During The Firing Process The Transfers Were Applied By Hand A True Crafted Finish To A Distinctive Design Whatrsquos More The Selfadhesive Metal Band Set Into The Shaped Label Recess Features Images Of The Brandrsquos Iconic Ten Botanicals A Bank Note Is Also Detailed A Nod To The Narrative Behind Laverstoke Milldirector Of Sales Amp Marketing At Ardagh Group Glass Europe Reiner Brand Saidldquoi Was Very Proud To Accept The World Beverage Innovation Award On Behalf Of The Whole Team Behind This Stunning Development The End Result Was Not Only A Stunning Pack But A Great Example Of What We Would Call A Lsquocomplete Designrsquo Where The Many Different Features Work Together In Perfect Harmonyrdquo