Florham Park, NJ – World Wide Packaging LLC. (WWP), a leading provider of cosmetic packaging components and plastic tubes, debuted three stylish new cosmetic packaging designs at Cosmoprof North America, (CPNA), the business-to- business beauty show held in July at the Mandalay Bay Convention Center in Las Vegas. WWP’s product debuts included:
Bow Tie Dual Stick
The dual-ended Bow Tie stick allows for customization and flexibility. Capable of filling with two different formulations – a spot concealer-primer or a day-night lipstick formula – the Bow Tie’s unique proportions add a distinct point of differentiation over most double-ended package designs. Branding details can be embossed in the center section or added to the three-piece construction cap to further enhance the design.
Sidecar Compact
The Sidecar makeup compact offers a hip, modern look with a custom ‘swing-out’ closure. The swing hinge mechanism goes beyond functionality, offering a transitional design feature that lends a smoothing contour to a normally square package. This unique combination of features can easily be developed into a family product line. Cover options are available in clear or opaque, with or without a mirror; insert options can be mono, duo, trio or quad.
Transitions This creative lipstick case design features a sleek hourglass shape with a clear view cap and a color oval base for easy twist-up application. The tapered feature not only offers aesthetic value, but also provides a defined product delivery system that enables more accurate product application. “Our packaging engineers continue to demonstrate that they have a finger on the pulse of the beauty market,” said James Farley, Executive Vice President of Global Business Development. “This latest trio of designs combines fashion with function, incorporating modern elements that serve to both beautify the package and, just as importantly, maximize user experiences.”
