Nine steps to greater profitability and sustainability by patrick smorch, manager, packaging technology at georgiapacific&rsquos innovation institute® the announcement of walmart&rsquos new sustainability scorecard has established sustainability as a source of differentiation and competitive advantage for consumer packaged goods cpg companies. It turns out that what&rsquos good for the environment can also be good for business. As companies strive to meet their sustainability goals, they can also improve efficiency, costsavings and profitability.