While other companies discuss the plausibility of a business case for sustainability and sustainable packaging, georgiapacific has put actual numbers to its sustainability equation through a comprehensive costsavings assessment program. The company has married its packaging systems optimization pso program to customers&rsquo sustainability goals to showcase cost savings gained by designing, distributing, and selling packages that meet sustainability objectives. The costsavings tool provides a detailed, disciplined approach to understand the economic impact of a package&rsquos journey through its entire lifecycle, said brian riley, senior director of gp&rsquos innovation institute, the company&rsquos package development center in norcross, ga.