AirPods’ packaging

Rise Above
The photograph of the AirPods on the box lid is embossed, which is a technique that (we believe) Apple first introduced on the iPhone 6 ’s packaging as a ghosted outline of that product. On the AirPods’ packaging, it’s hardly noticeable until one runs their hand across the otherwise unobstructed white surface. Apple has raised the surface just the right amount, to give it a characteristic that puts the product forward. You can tell what it is by touch alone.