The packaging industry is changing as more and more consumers are questioning packaging. Latest Global Buying Green Report* revealed: Two-thirds (67%) of consumers consider it crucial to buy products in recyclable packaging. Constantia Flexibles recognized the trend years ago and has continuously developed its products. The company will present its highlights and updates at FachPack 2021 in Nuremberg, Germany.
Despite the ongoing pandemic, the european tube manufacturers association (etma) reports stable deliveries in the first half of 2021. The total deliveries of aluminum, plastic and laminate tubes even increased slightly by 0.5 percent to a level of around 6 billion units.
While deliveries to the pharmaceutical industry fell by 11 percent, deliveries to the dental care market increased by 4 percent, to the cosmetics market by 2 percent and to the markets for food and household products by as much as 10 percent and 13 percent respectively.
Grove Collaborative, a San Francisco-based sustainable consumer products company that creates natural products and offers a curated selection of healthy home essentials and personal care products direct to consumer, has expanded its personal care line, Peach, with the launch of what it says is the first-ever 100% plastic-free deodorant and body care refill system.
According to Mintel, the U.S. deodorant industry is projected to grow to $4.2 billion by 2024. Notes Grove Collaborative, while niche brands and big industry players have introduced deodorant refills, the options in the market currently all have plastic components. This is just one element of the larger plastic crisis within the $500 billion dollar personal care industry, which has been built almost entirely on the premise of cheap, disposable, and single-use plastic, the company says.
“Plastic is everywhere. In order to solve that problem, we have to create better products for consumers one category at a time,” says Stuart Landesberg, co-founder and CEO of Grove Collaborative. “The Peach deodorant and lotion line builds on Grove’s leadership in sustainable packaging and is the industry’s first-ever 100% plastic-free deodorant and body care refill system. The performance is exceptional—on par with leading national brands—with 48-hour odor protection, and the products are vegan and use 100% natural fragrances. The launch is a result of our continued focus on sustainable product innovation, as we develop new formats that are planet-friendly and built based on input from our community.”
According to Grove Collaborative, its Peach brand is on a mission to eliminate plastic from the personal care routine. Since its launch in 2020, Peach’s bar format shampoos and conditioners, hand and body wash, and facial cleansers have helped consumers avoid over 54,000 lb of plastic from entering landfills. Now, with the launch of the 100% plastic-free deodorant and body care refill system, Grove Collaborative says Peach is continuing its mission by expanding its domain beyond the shower and into the bathroom cabinet.
The Peach Deodorant and Body Care refill system comes in plastic-free, refillable deodorant, body lotion, and body balm stick formats that utilize clean and vegan formulas with 100% natural fragrances. The starter pack for each comes with a deodorant or body lotion/balm stick in an aluminum capsule and an aluminum case that users can refill infinitely.
One year on from its launch, oral care brand Waken has switched up its packaging for a recyclable plastic alternative in an effort to make its products certified Carbon Neutral.
The new PCR plastic packaging, adopted across all four skus, is made primarily from old milk bottles and plastic from sugar cane. Previously, Waken’s mouthwashes were housed in an aluminium packaging, developed by Vetroplas, which was also recyclable.
However, according to the start-up’s founder, Simon Duffy, the aluminium bottles required much more outer packaging in order to protect them from external damage. “Our new bottles require much less outer packaging to protect them in transit and require less energy to make,” Duffy told Cosmetics Business.
“They are also much more durable than the previous aluminium ones which were susceptible to denting in stores.
“However, we still love aluminium as a packaging material and we are still considering using it for future products.”
Customers can also shop Waken’s products at a much lower price point than when the skus initially launched in November 2019.
A mouthwash housed in an aluminium bottle would set shoppers back £8, while the accompanying metal cup was priced at £4.
Now, the price has been almost halved to £4.50.
Meanwhile, when asked why Waken had not opted for a refillable option, Duffy said this is something the brand would like to launch into.
The new recyclable bottles have a 2 resin code, meaning they can be put in consumer’s curbside recycling.