IndexBox has just published a new report: 'EU - Soft Drinks - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.
In 2018, EU soft drink consumption rose suddenly by 2.7% to 52.1B litres, bouncing back to the 2011 level. Over the previous six years, soda per capita consumption showed a downward trend due to the growing popularity of a healthy lifestyle.
The revenue of the soft drink market in the European Union is estimated at $34.5B in 2018, approximately mirroring the previous year.