Marketers and brands today are fully conscious that the role of packaging is no longer limited to just being a container for food products. It is now a high impact tool that informs and engages consumers. For new launches, packaging plays a vital role in generating curiosity and trials through on-shelf differentiation. “Even in the times of a pandemic, brands have not shied away from launching new products. If anything, the number of products being launched, especially in the health, fitness and immunity platform has surpassed expectations.
