On World Idli Day, iD Fresh Food—India’s most innovative fresh food brand—launched its latest TransparenSee campaign, reinforcing its commitment to clean-label food and transparency. This year’s highlight: limited-edition packaging with a minimalist design that boldly communicates key values like No Soda, No Preservatives, and Untouched by Hand. Available for two weeks, the new pack makes it easier for consumers to spot and trust iD’s promise of freshness.
