LiquiGlide + Colgate- Colgate sets to expand Elixir in North America 01 Mar 2022 Aditya Panwar “Colgate Elixir is toothpaste reimagined—breathtaking design with beauty-inspired ingredients in a unique packaging technology that is recyclable and designed to let people enjoy the toothpaste to the last drop.” Tags consumer packaged goods Innovation recyclable reduce waste frustration free