VWash was launched by Glenmark in 2013 and the brand has established itself as the market leader in the female intimate hygiene category backed by a strong product proposition, good consumer endorsements and sustained investments in brand building. The deal includes the acquisition of intellectual property rights including trademarks, design and know-how related to the VWash brand. The consideration has been split into two parts involving an upfront cash payment upon closing of the deal and a deferred consideration over the next three years.
