packaging design

The Austrian family company Almdudler has decided to use gender-inclusive language, marked in German by using a star to include feminine and masculine versions of nouns, in their packaging design. It is one of the first in the German-Austrian beverage market to do so. Almdudler*in is now printed on 200,000 of the 0.35L recyclable bottles with their distinctive shape to create the limited diversity edition. The herbal lemonade manufacturer has thus changed their classic brand identity after over 60 years and is creating a stir.

In 2020, Bumble Bee launched “Seafood Future,” a sustainability and social impact program with three areas of focused commitment: Fish, Ocean, and People. The commitments included a goal to ensure that 98% of Bumble Bee packaging would be recyclable by 2025. This change from shrink wrap to paperboard will move the brand from 96% to 98% readily recyclable packaging, surpassing the goal timeline by 3 years.

Oh Polly faced stiff competition and so were keen to make sure their customer experience was flawless.

As a pure-play online retailer, Oh Polly’s packaging is a crucial part of their e-commerce strategy.

Oh Polly were coming up against several issues with their packaging.

The first was that they had noticed that the print quality varied greatly – meaning that the boxes arrived showing different shades of their core brand pantone colour.

They were keen to ensure that the packaging was uniform, as it showcases brand continuity.

Chanel has unveiled N°1 de Chanel, a new generation of eco-responsible beauty products that are formulated with up to 97% naturally derived ingredients, including 76% from the camellia flower.
 
The line includes anti-aging skin care, makeup and a fragrance mist. Furthermore, the packaging has been designed to minimize carbon footprint.
The Key Ingredient

Creation, which partners with printers and converters to deliver high quality reprographic services, has used its insights to the packaging design and print sector to outline how brands are using reprographics more strategically in support of wider sustainability targets.

Developed by Smurfit Kappa with 100% recyclable materials, the main advantage of the packaging design is its flexibility and the ability to accommodate different shapes and sizes of wine bottles safely, without having to use any filling materials. This design has a variety of 220 options to optimise space within the cardboard box and to accommodate different formats allowing for the wine bottle and food to fit perfectly.