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packaging design

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The Bumble Bee Seafood Company Achieves 98% Readily Recyclable Packaging with Industry-First Shift to Paperboard Cartons on Multipack Can Products

05 Apr 2022
GraniaJain
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In 2020, Bumble Bee launched “Seafood Future,” a sustainability and social impact program with three areas of focused commitment: Fish, Ocean, and People. The commitments included a goal to ensure that 98% of Bumble Bee packaging would be recyclable by 2025. This change from shrink wrap to paperboard will move the brand from 96% to 98% readily recyclable packaging, surpassing the goal timeline by 3 years.

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Smurfit Kappa ensures new and improved fashion packaging for Oh Polly

02 Mar 2022
GraniaJain
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Oh Polly faced stiff competition and so were keen to make sure their customer experience was flawless.

As a pure-play online retailer, Oh Polly’s packaging is a crucial part of their e-commerce strategy.

Oh Polly were coming up against several issues with their packaging.

The first was that they had noticed that the print quality varied greatly – meaning that the boxes arrived showing different shades of their core brand pantone colour.

They were keen to ensure that the packaging was uniform, as it showcases brand continuity.

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Packaging Design Trends in 2022

14 Feb 2022
adipanwar2412
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New Packaging Designs are necessary to revamp your product and to make your product stand out among many products. Customers always look for sweetness and light in their everyday product, Mischievous characters that make you smile, serene colorways, and harking back to simpler times by way of nostalgic design trends; these are just a few of the themes that are beginning to play out in 2022’s packaging design trends.

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packaging design
packaging trend
color
Product Design
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Chanel Introduces Eco-Friendly Beauty Line N°1 de Chanel

09 Jan 2022
pr011
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Chanel has unveiled N°1 de Chanel, a new generation of eco-responsible beauty products that are formulated with up to 97% naturally derived ingredients, including 76% from the camellia flower.
 
The line includes anti-aging skin care, makeup and a fragrance mist. Furthermore, the packaging has been designed to minimize carbon footprint.
The Key Ingredient

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Lipton’s Tea Bag Box

Change Isn’t Always Better: Redesign Fails

20 Dec 2021
GraniaJain
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Lipton’s Tea Bag Box
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A constant point of engagement for FMCG designers and manufacturers is to match their packaging design to market standards. To keep up with trends, big brands usually have a full-time team dedicated to improving shelf impact (discussed in the previous blog) and product recognition. Consumer research is conducted to see what changes buyers would like to see and what aspects of the packaging are they currently happy or unhappy with. 

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packaging design
packaging innovations
packaging branding

Packaging And Shelf Impact: What’s Your Angle?

13 Dec 2021
GraniaJain
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While creating a product to sell, proof of concept of the use of the product is just the first step. Once the product itself is ready, the next step is to get it to the customers, efficiently. For FMCG products or any product that is sold off the shelf, the shelf impact is something that needs to be studied well.

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packaging design
packaging display
packaging branding

An interview with Artem Krukov, Labelling Business Development Director at Sidel How the label becomes more sustainable and flexible

28 Oct 2021
pr011
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In light of increasing regulatory demands globally, labelling today is a highly intricate process that is even more vital to products than ever before. Food and beverage industry players are particularly concerned about the costs of materials and are keen to optimise their investment while increasing brand recognition. With 45 years of experience in the labelling industry and over 5,000 machines installed worldwide, Sidel is one of the leading players in the market, providing the expertise to meet all labelling needs.

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sustainable labelling
packaging design
beverage producers
personalized packaging solutions
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Reprographics to take fresh role in sustainable packaging design

09 Jun 2021
pr011
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Creation, which partners with printers and converters to deliver high quality reprographic services, has used its insights to the packaging design and print sector to outline how brands are using reprographics more strategically in support of wider sustainability targets.

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Smurfit Kappa Brazil’s innovative packaging solution wins prestigious Red Dot Design Award

04 May 2021
pr011
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Developed by Smurfit Kappa with 100% recyclable materials, the main advantage of the packaging design is its flexibility and the ability to accommodate different shapes and sizes of wine bottles safely, without having to use any filling materials. This design has a variety of 220 options to optimise space within the cardboard box and to accommodate different formats allowing for the wine bottle and food to fit perfectly. 

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Tips to material reduction

Tips for Material Reduction

26 Jan 2021
sandeepg.connect011
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Tips to material reduction
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Invest in developing a packaging design that doesn't use a large amount of packaging material. Minimal packaging helps in reducing material use, leading to reduced production costs. You would even consume less energy to manufacture both the material and packaging and less fuel is used to transport items.

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packaging design
Concept Technology
Material Reduction
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