Sidel packaging team in Shanghai, China redesigned the package of Menton flavoured water by integrating youthfulness into its health attribute. The straight-wall lightweight PET bottle, which weighs only 17.85 grams for the 500 ml format, conveys the sense of modernity and is a statement of sustainable packaging. Targeting young consumers in China, this new design differentiates Menton as a premium choice among other Ready-to-Drink (RTD) flavoured water brands in the market.
