Aveda, the Estee Lauder Companies brand known for its mission of sustainability, has announced a partnership with Xela Pack, in the development of what they say is “prestige beauty’s first-ever paper-based, locally recyclable sachet.” According to the brand, this partnership reflects Aveda’s commitment to implement “cutting edge innovations and the design-for-recyclability principles that are guided by Aveda’s mission, which is centered on environmental leadership and responsibility.”
