When used as an alternative to synthetic surface modifiers in high-quality coatings, Michelman’s bio-based technology demonstrates comparable or enhanced abrasion resistance, improved scratch resistance, and superior matting. In addition, these surface modifiers comprise significant levels of sustainable materials providing performance properties that meet or exceed the standard set by synthetic products in the marketplace.

Explains Melanie Bauer, the company’s Global Marketing Director for Coatings, “These products enhance the natural pattern of wood, and are an effective additive for improving the durability and aesthetics of stone-based substrates. Furthermore, all products in the NatureShield® family contain at least 10% naturally derived content. Those with 50% or greater are designated as bio-based; those with 10-49% are designated as bio-containing.”

Michelman will feature its bio-based NatureShield® solutions in booth #302 at the Western Coatings Show held October 17-20 in Las Vegas, NV. Additionally, Ms. Emily Curry, Michelman’s Global Marketing Manager for Coatings, will also be presenting “Sustainable Surface Modifiers” on October 20th.