The novel design has been created by London design and innovation agency Echo Brand Design who has created a cardboard construction using packaging which unfolds like a flower to reveal the ingredients and contents within. The tea leaves are packaged intact via a cellulose fibre pouch, which maintains product quality better than standard loose tea. A reusable scoop is also included. Resealable tamper tabs turn the packaging into a reusable tea caddy. It is claimed that the packaging is home compostable.
