The CMYK colour printing technology allows brands to print QR codes and logos, for digital engagement with consumers.
IMPRESSIONS is designed to enable online experiences to benefit both brands and consumers directly. Shoppers can scan a QR code or view a logo printed on a closure liner, and gain access to further brand information or promotions according to whatever is printed.
“We are very proud to launch IMPRESSIONS and play a role in the vital brand-consumer relationship,” said Catherine Fontinha, head of marketing Amcor Capsules.
