• Absolut Vodka bottle design refresh pays homage to Swedish heritage

    In the iconic bottle’s first major design refresh since its creation in 1979, Ardagh Glass Packaging – Europe worked closely with Absolut and design agencies, Brand Union and Destrito, to develop an upgraded design that nods to the progressive vodka’s Swedish craftmanship and heritage.

  • Research shows explosive growth in deposit return systems

    News: 

    European countries with DRS are found to have the highest rate of success, with an average beverage container return rate of 91 per cent. Australia’s deposit programmes, which are relatively new compared to other jurisdictions, have the lowest success rates so far, with an average return rate of 68 per cent.

    The return-to-retail model of DRS – where empty bottles and cans are returned for a refund of the deposit at shops where they are purchased – is the most effective, with an average return rate of 89 per cent, compared to return-to-redemption centre or depot systems, which have an average return rate of 81 per cent.

    Clarissa Morawski, chief executive of Reloop, said: “This is good news for the planet. It reveals that each year more and more countries are realising the need for DRS to collect and recycle valuable cans and bottles and to address the massive crisis in wasted containers, many of which end up as litter.

    “Deposit Return Systems are the only proven way for a country to achieve recycling rates of over 90 per cent, meaning fewer bottles and cans in our forests and on our beaches.”