Annual Mondi consumer trend research shows year-on-year growth in online shopping by consumers in Germany and Poland
Silver Surfers (age 55+) are a growing eCommerce consumer segment: nine out of ten shopped online in 2021; 49% bought more online than last year and 5% shopped online for the first time
Demand for sustainable packaging highlighted, with more than three quarters of online shoppers preferring eCommerce packaging that is reusable for returns or easily recyclable
Positive ‘unboxing’ experience inspires repeat purchases
