Oh Polly faced stiff competition and so were keen to make sure their customer experience was flawless.
As a pure-play online retailer, Oh Polly’s packaging is a crucial part of their e-commerce strategy.
Oh Polly were coming up against several issues with their packaging.
The first was that they had noticed that the print quality varied greatly – meaning that the boxes arrived showing different shades of their core brand pantone colour.
They were keen to ensure that the packaging was uniform, as it showcases brand continuity.