May 2012

The news comes as cce and eco plastics announced the official opening of their joint venture, continuum recycling, yesterday 10 may. The £15 million facility is a first for great britain, according to cce, and brings the recycling process fullcircle, with used plastic packaging sorted and reprocessed domestically, before returning to gb shelves as part of another bottle. Speaking to pn at the official opening, cocacola enterprises recycling director patrick mcguirk said &ldquothis is a gamechanging facility.

The consultancy, which has worked with danone on previous projects, was tasked with developing a &lsquopremium, distinctive&rsquo brand. Dragon rouge says the new design focuses on the yoghurt&rsquos &lsquolayered&rsquo style and emphasises the fruit content.

Designers are having to reconcile brand guidelines with national and celebratory imagery without being too kitsch or jingoistic. Other hurdles include legality &ndash no pictures of the queen &ndash and the fact that there are no official branded jubilee products. One solution is to create nonspecific national celebratory imagery, while avoiding muddling the statement with that other national celebration this summer, the london olympics.

The consultancy, which was appointed to the work by brand owner sab miller having worked on peroni nastro azzurro globally since 2004, says it has developed a &lsquocleaner&rsquo design, while adding new premium elements. Jdo says it has simplified the typography and introduced a silver dropshadow below the branding. It has also aimed to establish the brand&rsquos blue ribbon as a key identifier. The ribbon device links up on the outer packs, to create more shelf standout.

The consultancy initially worked with yoomoo in 2010 to create the brand&rsquos positioning and visual identity system, shown across the frozen yoghurt bars across the uk and athens. It was appointed to the packaging project as part of its ongoing work with the brand. Nina fortune, bulletproof design director, says, &lsquothe yoomoo brand is all about personality.

the supermarket will add a small plasterstyle strip, called &lsquoit&rsquos fresh&rsquo, at the bottom of punnets of strawberries, containing a patented mixture of clay and other minerals that absorb ethylene &ndash the ripening hormone which causes fruit to ripen and then turn mouldy. &lsquono extra cost&rsquo the strip measures 8cm x 4.5cm and does not affect the recyclability of the packaging, and the retailer claims there is no extra cost to the consumer of the packaging. if successful, it will be added to all its berries.