The consultancy initially worked with yoomoo in 2010 to create the brand&rsquos positioning and visual identity system, shown across the frozen yoghurt bars across the uk and athens. It was appointed to the packaging project as part of its ongoing work with the brand. Nina fortune, bulletproof design director, says, &lsquothe yoomoo brand is all about personality.
Our challenge was to ensure that this brand personality was retained in the takehome range whilst creating standout in the freezer cabinet and communicating yoomoo&rsquos lowfat, healthier offering.&rsquo bulletproof designed the packaging for the 150ml and 750ml tubs, which are available in seven flavours and are available in supermarkets from this month.
