March 2015

tetra pak has launched the first carton made entirely from plantbased, renewable packaging materialsthe global food processing and packaging company said the new tetra rex carton will be the first in the market to have biobased lowdensity polyethylene ldpe films and biobased highdensity polyethylene hdpe caps, both derived from sugar cane, in addition to forest stewardship council fsc certified paperboard, making the whole product fully renewable for the first time.charles brand, vp marketing &amp product management at tetra pak, said environment credentials were one of the company&

amazon elements has launched, starting with diapers and wipes.amazon has certainly taken plenty of heat over the past several years. the giant online mall has long been criticized for dragging its feet on disclosing its carbon footprint but never mind, you can of course buy a book about how to reduce your own co2 impact. its treatment of workers has also come under scrutiny.

16 march, 2015&middot by anton steemanthe year 2015 is a special year in packaging. this year cocacola&rsquos iconic bottle celebrates its 100th anniversary, the beer can celebrates 80 years of its existence and the very first baginbox saw its light 50 years ago in australia.the very first steel beer can in germanyabout the development of the baginbox i will publish a separate article. the 100 years of the cocacola iconic bottle is everywhere on the internet, so that i don&rsquot need to write about that one. the beer can is a different story.

by sterling anthony, cpp, contributing editoramazon shops online for feedback about its packagingenlargethe email greeted me by name and went on to say, &quotdid you know that you can help improve amazon&39s packaging by leaving feedback for your recent purchase&quot although i&39m a frequent customer, that was my first time receiving such an email.

buying new gadgets is a joyful occasion, but opening them can be another story when an impenetrable piece of plastic stands in your way. amazon announced monday its frustrationfree packaging initiative, which will address the issue, dubbed &quotwrap rage.&quotunder the initiative, amazon will be shipping some products to consumers in easytoopen, recyclable boxes, ditching those pesky packages tightly enclosed in a plastic clamshell or fastened with plasticcoated wires.

a worker unloads boxes of merchandise at the amazon.com phoenix fulfillment center in phoenix, arizona. photographer joshua lottbloombergnov. 29 bloomberg amazon.com inc. and walmart stores inc. are prodding more manufacturers to change their packaging to cut waste and alleviate &ldquowrap rage,&rdquo the frustration felt when a product is difficult to open.the nation&rsquos largest online store and the world&rsquos biggest retailer have been pushing vendors, including procter &amp gamble co.

packaging&mdashirrespective of industry sector&mdashcontinues to undergo an array of important changes that brands and seniorlevel executives must be attuned to in 2015.there are five major trends that will continue to deeply impact packaging and its associated industries in 2015 the growing importance of sustainability the demand for supply chain transparency the rise of new barriercoating packaging technologies continued emphasis on lightweight packaging and the importance of delivering frustrationfree packaging.the growing importance of sustainabilityone of the most significant c

matchbox mega rig packagethere&rsquos a story that matt petersen, vp of design for mattel inc., tells about how he learned the top three complaints from parents about traditional toy packaging. &ldquoi was at my godson&rsquos birthday party,&rdquo remarks petersen. &ldquothis party was for a two year old, so all these moms and all these toys are around and i said, &lsquoi just took over a packaging job here at mattel.&rsquo i got berated by these mothers.