March 2015

it&rsquos ironic the company that pioneered &ldquofrustrationfree&rdquo packaging is drawing the intense frustration of investors.following amazon.com&rsquos amzn jawdropping bad third quarter and poor outlook for the fourth, the stock that investors gave a pass to for years is getting trampled. shares of the online retailer closed down 26.12, or 8, to 287.06 friday.

it&rsquos happened to all of us we order a brand new gadget from amazon, tear open the brown box and discover our latest gizmo trapped, as if in amber, in some hard cased plastic shell that requires a serrated knife and the ritual sacrifice of a pinky digit to free.on their part, amazon did something cool last year they made a decision to eliminate those hardtocutthrough plastic shells and boxes stuffed with styrofoam wherever they can, labeling it a &ldquofrustrationfree&rdquo packaging initiative that was beneficial to customers and the environment alike.it&rsquos worked p

just in time for the giftgiving season, the world&39s largest online retailer, amazon.com continues to promote it&39s frustrationfree packaging initiative. this initiative is a fiveyear effort to not only make products easier to open, but to create sustainable and recyclable packaging.in a 2008 letter written to customers, amazon founder and ceo, jeff bezos describes &quotwrap rage&quot as the frustration we feel when trying to free a product from a nearly impenetrable package.

initiative that began five years ago with 19 products now has more than 200,000 in easytoopen, recyclable packaging.amazon recently announced that its frustrationfree packaging initiative, a multiyear effort to liberate products from hermetically sealed clamshell cases and plasticcoated steelwire ties, now offers more than 200,000 items, up from 19 when the initiative was launched five years ago.

compared to the traditional versions of the products, frustrationfree products have earned on average a 73 percent reduction in negative feedback on the amazon site.seattle &mdash doug herrington&rsquos office at amazon.com suggests that he is particularly bad at getting items out of their packages. along his wall, there is a philips norelco shaver still in its plastic clamshell casing, coffee pods in their retail display containers and a bottle of tide inside a box.but mr.

in 2008 amazon introduced a new initiative called frustrationfree packaging. the idea was simple, cost saving, and welcomed by just about everyone except hard drive buyers.the goal was for amazon to replace the horrible, thick plastic wrapping that a lot of products are welded inside with a simple plastic bag and small cardboard shipping box or envelope. in some cases just a small box would be required meaning no excess plastic shipped at all.

&quotphilosophy jeans are what we love, born from a strong passion and thirst of denim and thread. inspiration, faith and trust in philosophy lead us to believe everyone who has a hunger for a pair of life, style and fashion from times to time in everyday life.

where once the packaging was the primary function of protecting the product, its role has now evolved into more subjective value. turn creative expression support, over from a limited partnership or just editing operation in the framework of a special series, the packaging may reveal different aspects and functions of the tool for sale through the role of differentiation without forgetting the primary function of protection adapted to the constraints of environmental protection. and as part of the shoes and especially sneakers, creativity brands does not seem to have limits.

&quotthis is a limited edition glass shoebox designed by deven stephens for dc shoes&39 concept collection nvrbrkn. the design was conceptually driven to speak to the idea of &quotnever broken&quot on every level of the package experience reinforcing the brand philosophy from beginning to end. only 7 boxes were made and awarded to those who convey a nvrbrkn stance to life. to learn more visit nvrbrkn.com&quot&nbsp

&quotwith my packaging for vans shoes i wanted to pay homage to vans roots in the late sixties and early seventies, in the california skate and surf scene. i chose extremely contrasting colors, which i felt were reminiscent of the period i was aiming to speak to. i also chose these colors because i felt they would be effective in attracting attention, even at a quick glance. the graphics covering the package are intended to reinforce van&39s brand image, as well was act as something that members of the skateboarding surfing community can connect and identify with.