heinz 57 would be an underestimation of the number of issues facing the company resulting from its merger with kraft foods.by sterling anthony, cpp, contributing editorh.j. heinz and kraft foods have completed what might be dubbed the cheeseburger merger, with heinz supplying the condiments and kraft supplying the cheese. the global headlines it generated were easily foreseen, even more so because of the involvement of warren buffett. reading between the headlines, the fate of the merger will depend, in large measure, on the strategic leveraging of packaging.
