a lace pattern adorns revlon&39s designer collection of beauty tools for "masstige" appeal.the latest beauty trends strut their stuff on runways across the globe&mdashwhich is where revlon found inspiration for the packaging of its new designer collection beauty tools. the line includes seven of the company&rsquos most popular items.the beauty leader partnered with renowned fashion house marchesa and packaging design firm anthem to create the trendy and cohesive packaging. by incorporating an intricate lace pattern seen in marchesa&rsquos glamorous runway fashions, the packaging design leverages prestige and mass appeal.not only has the packaging receive attention at the shelf from consumers in the form of brisk sales, it has also received industry accolades from the 2015 gdusa america package design awards. anthem won a certificate of excellence for the package design in the competition&rsquos beauty and personal care category.&ldquothis recognition acknowledges anthem&rsquos ability to use design to create brand desirability and influence consumers,&rdquo says janice jaworski, anthem&rsquos vp brand development, americas. &ldquobrands who leverage design to create that unique consumer experience&mdashon both the physical and digital shelf&mdashcan generate interest, trust and loyalty. in the end, it&rsquos about engaging and connecting with consumers and providing the right brand experience. ultimately the right experience will drive brand performance.&rdquo 
