May 2015

when marijuana edibles maker dixie elixirs undertakes a redesign of the packaging for its thcinfused soda to meet new colorado laws, it finds itself &39running full speed at a brick wall.&39by anne marie mohan, editor, shelf impactolder designin january 2014, the floodgates were opened on an entirely new category of consumer products when colorado became the first u.s. state to legalize marijuana.

as consumers demand greater transparency from cpg brands, brand owners are blazing new trails with refreshingly honest and real onpack messaging&mdasheven for &lsquodelicate&rsquo products.by rick barrack, contributing editorhave you noticed that brands have been &ldquogetting real&rdquo lately i&rsquom talking about refreshingly honest, nobs messaging in ad campaigns and on packaging that tells it exactly like it is. this trend is not surprising. in today&rsquos challenging market, honesty is a surefire way to establish reliability and connect with consumers.

design agency identica has revamped the bottle and labelling for monkey spiced rum.zane lamprey, the comedian, actor, producer and writer who owns the rum, tasked identica with redesigning the bottle from its previous design centred around pleepleus, zane&rsquos monkey, which, though well know by his fans, lacked the sophisticated premium cues and credibility needed for it to thrive in the spirits category.identica said it has given monkey more character, creating a light hearted fun brand to enjoy sharing, and at the same time making it more stylish.its new distinctive design showcases

cadbury roses has unveiled a new packaging design and new addition to its range of chocolates.the updated carton shape includes a new lid for easier sharing, and the muchloved &lsquothank you&rsquo messaging has also made a reappearance.in addition to the design, the chocolate wrapping itself has been refreshed to address consumer complaints.in 2014, the main issue was about chocolates becoming unwrapped in the box and affecting the other chocolate flavours.to address this, cadbury has added a new &lsquoflowwrap&rsquo around each chocolate, keeping the chocolates fresher for

partner news renewable packaging solutions provider stora enso is to begin integrating rfid technology supplied by nxp semiconductors into its packaging.

one hundred employees have moved in to the purpose built offices at the &pound11m universal flexible packaging factory in lewisher roaddue to what the company described as unprecedented demand, part of the leicester site has been producing popcorn since january, but the offices have now been completed and two new machines have been commissioned, increasing capacity by 100.this brings the number of jobs at this new factory to 125 in addition to the 150 people at the lunsford road plant which received a &pound2.3m investment to become a peanut and tree nut site.commercial director of